Along the process of shooting this film, I began getting a lot questions about the places we were visiting. Often the questions were followed by suggestions, which I've appreciated and used to the best of my ability.
The most important thing that I've had to continue to remind myself and others is that we are creating a documentary film and not a promotional video about Michigan Beer (although sometimes it may achieve both).
We simply can not interview/feature every brewery in the state of Michigan, or even come close! Even though there are many many brewers in the state we love, respect and enjoy that we haven't had the opportunity to talk with.
The goal of the film is to learn who is behind this growth, who's benefitting, where is it all going and what does it all mean for Michigan?
The good news is... we're already working on our follow up plans to the film and yes, it involves beer.